Short case studies. The broken thing, what we did, and the impact the CEO will still say out loud.
Veterinary staffing marketplace
IndeVets
Michael Raphael, CEO
The broken thing
The business was growing rapidly, but the technical organization was still built on an outsourced agency model. This created a ceiling for growth; the platform required constant manual intervention to match doctors to hospital shifts. Scale was becoming a linear equation where more revenue always meant more operational headcount.
What we did
Transitioned the technical organization from an external agency to a dedicated, in-house team of product and engineering specialists.
Replaced the legacy code with a custom-built React Native app and a modern hospital portal, establishing a proprietary platform for the business.
Unified the data architecture on GCP, creating a single source of truth for the entire company instead of scattered spreadsheets and silos.
Developed Choropleth; a proprietary algorithmic engine that automated the matching process, finally breaking the link between growth and operational overhead.
Impact
Technical development moved from an external service to a core business competency. The new in-house model and algorithmic engine allowed the company to scale into hypergrowth without a proportional increase in headcount; Michael views this transition as the critical foundation for their success.
As a non-technical founder, having Nico from AcceleratorCTO leading our product and engineering teams has been critical to IndeVets' success.
Last-mile delivery marketplace
Hailify
Nick Bhashyam, Cofounder
The broken thing
The engineering team was shipping code, but the platform was under pressure from the order volume being sold. Features were hardcoded, APIs required optimization, and the team lacked a standardized CI/CD process. They needed a technical leader to own the long-term architecture.
What we did
Conducted a deep architecture review and delivered a technical roadmap for routing and batching at marketplace scale.
Hired a principal engineer and a DevOps lead to strengthen the foundation and establish modern engineering standards.
Migrated the legacy framework to a more scalable deployment strategy and implemented Metabase for real-time business intelligence.
Coached the internal team through code reviews and workshops, streamlining the development cycle for faster, more reliable releases.
Impact
The organization gained the capacity to manage complex partner integrations reliably. This shift resulted in a high-output, high-functioning team capable of supporting the company's rapid growth trajectory.
AcceleratorCTO is an amazing fractional CTO group to work with. They have helped us level up our engineering organization to the high functioning and high output team we needed in order to support our company's fast growth.
Hospital family app
Child Life On Call
Katie Taylor, CEO
The broken thing
With one hospital live and larger systems in the pipeline, the team needed to prepare for enterprise-level technical reviews with CIOs. The product was functional, but required a more robust posture for security, privacy, and scalability.
What we did
Prioritized parent onboarding and user guidance over a cosmetic frontend rewrite, focusing resources on features that improved user retention.
Established a clear path for HIPAA and SOC2 compliance using Vanta, providing the necessary documentation for hospital security reviews.
Implemented Mixpanel and UXCam to provide data-driven insights into parent behavior, replacing manual tracking with real-time analytics.
Collaborated on enterprise sales pitches, addressing technical requirements, whitelabeling strategies, and long-term EMR integration roadmaps.
Impact
The company entered enterprise sales cycles as a technically credible vendor. This professional posture enabled them to secure hospital partnerships more efficiently and scale the product into the broader market.
While we may be experts in our product and service, AcceleratorCTO's proficiency has been an excellent asset, greatly contributing to our app's rapid advancements to get to market.
Nutrition app
DishQuo
Marcos Rojas, CEO
The broken thing
The app was live and gaining users, but the departure of a technical lead required an advisor to step in. Marcos needed someone to manage the offshore engineering team and ensure the meal-plan engine could handle growing complexity.
What we did
Assumed technical advisory responsibilities to bridge the leadership gap and provide continuity for the development roadmap.
Refined the algorithmic meal-plan engine, optimizing recipe permutations and macro-nutrient calculations for better performance and accuracy.
Defined a strategic roadmap focused on high-impact initiatives like food delivery integrations and a dietician-facing panel.
Introduced user analytics to drive product decisions, ensuring new features were based on actual user evidence and business goals.
Impact
Marcos received consistent technical leadership and product strategy in a single advisory role. This provided the stability and technical oversight needed to get the product roadmap in order and support business growth.
I can't say enough good things about AcceleratorCTO! It's has been an absolute game-changer for our company. Not only did they help us get our product roadmap in order, but they also provided invaluable technical expertise and business advice.
Benefits administration
Beneration
Josh Winigrad, CEO
The broken thing
Rapid growth in the VerifiaBill product required a shift from manual operational processes to a formal product organization. They were hiring a Director of Product and needed to establish the function before the permanent lead arrived.
What we did
Served as interim product lead to establish the internal organization. Evaluated the roadmap, market positioning, and the external engineering relationship.
Defined the Director of Product role based on actual business needs, ensuring the new hire would be set up for long-term success.
Implemented the workflows and communication processes required for a modern product org, creating a transition plan for the incoming lead.
Maintained momentum in product development while assisting with the identification and onboarding of the permanent technical leader.
Impact
The company transitioned from managing an external development process to owning its technical product strategy. This maturity allowed Beneration to sustain its growth and scale its internal capabilities effectively.
AcceleratorCTO masterfully helped us build out the team and processes required to own software development. They were instrumental to our success.
Corporate wellbeing
On the Goga
Anna Greenwald, CEO
The broken thing
Enterprise sales were being delayed by a lack of SSO integration with HRIS providers. The team needed to resolve technical bottlenecks with their vendors and provide a credible technology story for potential investors.
What we did
Worked directly with the CMS vendor to resolve the SSO gap, focusing development efforts on the primary deal-blocker.
Developed a technical roadmap prioritized by business impact, providing a clear narrative for fundraising and due diligence with institutional lenders.
Represented the company during technical diligence calls, providing the architectural documentation required to give investors confidence.
Designed an interim "password-page" solution to enable immediate sales while longer-term integrations were finalized.
Impact
Anna gained technical leadership in the meetings that determined business growth. By resolving technical roadblocks and providing expert oversight, we allowed her to focus on the organizational impact her clients expected.
Working with AcceleratorCTO is like having a best-in-class CTO join your team for the critical meetings, helping save hours of frustration and thousands of dollars of mistakes by guiding technical strategy early on.
Off-price retail
Shop Ditto
Daniel Duggal, CEO
The broken thing
After validating their concept with a prototype, the founders needed a path toward a native application that could handle retail-scale inventory. They needed to move from a proof-of-concept to a production-ready stack.
What we did
Evaluated the prototype to identify the technical requirements and architecture needed for a full-scale native retail application.
Vetted and shortlisted external build partners based on their ability to manage complex real-time inventory and supply-chain data.
Architected the data pipeline for inventory feeds, ensuring the new platform would be built on a foundation of real-world data constraints.
Identified and resolved user experience friction points in the initial version to inform the native app's design and navigation.
Impact
The company moved forward with a clear technical strategy and a vetted plan for execution. This provided the foundation for their next growth phase, ensuring they built the right product for their market efficiently.
Nico from AcceleratorCTO has been instrumental to Ditto's trajectory. We have gone much further, and done it more efficiently, thanks to Nico.
Fiction publishing
Simily
Shannon O'Neill, CEO
The broken thing
The team was focused on managing their existing WordPress stack while balancing a large feature wish list. They needed to determine whether to invest in a total rebuild or optimize their current platform for growth.
What we did
Analyzed the existing stack and determined that optimizing the current platform was a more effective path than a costly, premature rebuild.
Streamlined the product roadmap to focus on features that directly improved user retention: payments and reading engagement metrics.
Coordinated with external agencies to provide grounded budget and scoping documents for the next phase of development.
Delivered an actionable execution plan that allowed the founders to manage growth without the need for constant technical oversight.
Impact
The technical anxiety of "rebuild vs. fix" was replaced by a clear, manageable plan. Shannon and her team gained a structured budget and roadmap that allowed them to scale with confidence.
They worked closely with our team to understand our goals and guided us through the scoping, budgeting, and implementation of a new product. We greatly enjoyed working together and highly recommend their Fractional CTO services for early stage startups!
If this is the job you need done
Tell me the choke point. I will tell you if it is a fit.
